From Bedside to Business: How to Start Your Concierge Nursing Practice

In a world where personalized, high-quality care is in demand, concierge nursing has become a fulfilling path for many RNs looking to shift from hospital burnout to entrepreneurial freedom.

So, how do you actually start?

1. Identify the gap you’re filling.
Are you serving high-acuity post-op patients? Elderly clients needing care management? Figure out who you’re helping and how.

2. Get your legal ducks in a row.
Form an LLC, get liability insurance, and consult with a healthcare attorney if needed. Compliance matters!

3. Set your pricing—and your boundaries.
Charge what you’re worth. Don’t undersell your time or value. You are not “just a nurse.” You’re a business.

4. Build your brand.
Your clients need to trust you. Have a professional website, testimonials, and clear messaging.

5. Find support.
You don’t have to do this alone. Join communities like the NNBA (National Nurses in Business Association) or work with a coach who’s been there—like me.

If you’re thinking of leaving the bedside, remember: your experience is your superpower. Let’s turn it into a business that works for you.

Ready to talk through your ideas? Book a free 15-minute call with me today.